Mag. Sabine Tyrvainen

Sabine has a wide and diverse variety of professional interests ranging from high performance sports to chronic pain issues, personal self-development, corporate, and educational projects. Her innovative approach bridges the gap between clinical, health and sport psychology.

She brings a unique perspective and set of skills to all of her projects, applies scientific research and proven tools, innovative technology, and transfers methodologies and knowledge across a diverse range of disciplines and projects. She approaches everything with attention to detail and is passionate and driven to make a positive contribution to individuals and society. Sabine was born, raised and professionally trained in Austria. She has been living and working in Scandinavia, Germany, New Zealand and is currently based on the beautiful south coast of England. Sabine's approach to all her projects is grounded in a successful career in elite-sports coaching and her knowledge and understanding of world-class performance in sports. Her research studies in Cognitive Sport Psychology have been presented at events such as the annual European Congress of Psychology.

 Her list of international, high profile clients is impressive and includes Olympic athletes and multiple World Champions and her reputation in the field of elite-sports psychology led to a key consultancy role on best-selling book, 'The Winner’s Bible'. She worked for the New Zealand Government’s top secret Olympic ‘GoldMine’ project which achieved record gold medal per capita success at the London 2012 Olympics and she is on the advisor board for a national Olympic committee. Sabine is CEO of The Winner's Institute UK, providing products and services that help people, corporations, and athletic groups to integrate and incorporate the material in the # 1 bestselling book 'The Winner's Bible' and is co-author of the German Winner's Bible. Most recently Sabine has been Formula Woman's exclusive Mind Coach.

  • Academic Education Masters degree (M.Sc.) in Psycholgoy from Vienna University, Austria
  • Accredited post-grad training in Cinical & Health Psychology
  • Advisory group member to the Austrian Olympic Committee
  • Languages German (fluent) English (fluent) Swedish (intermediate) Finnish (basic)
  • Accredited with the Austrian professional governing body -  Ministry of Health (BMG)
  • Graduate member of the British Psychological Society (BPS)
  • Founding member of Special Group in Coaching Psychology (SGCP)